Just as a warning this is a complete opinion piece. If you want facts and figures you have come to the wrong spot. You have been warned.

This is just a quick observation. Social media has created such an inflated view of self that we run the risk of actually losing who we really are. The social media industry is particularly guilty of this.

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I am a sucker for the weird and the odd especially when it comes to business. What’s even more interesting is when the weird and the odd makes more sense than the norm.

That’s how I take the revelation that brands are getting smart enough (actually sneaky enough is a better term) to find ways to disassociate themselves from moronic pop culture ‘celebrities’ like Snooki from MTV’s Jersey Shore.

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