I have had the pleasure of getting to know an incredibly knowledgeable and experienced marketing professional, Tony Rysinski, over the past few months. Since starting my blog Tony has been checking in and he has sent along his thoughts on the post of March 26, 2008, Search Marketing and Caveat Emptor. Tony’s bio appears at […]

Hard to believe but the newspaper industry has experienced its worst year to year percentage decline for advertising since the NAA (Newspaper Association of America) has kept records beginning in 1950. I hope you chuckled a bit when you read the “hard to believe” part. I think about how my own newspaper reading habits have […]

Outsourced search marketing is a tricky business from both sides of the fence. This is traditionally referred to as the vendor / client relationship but in search marketing it really has to be more than that to have real success. What I have seen that works is the mindset of being partners in the success […]

When speaking with small business owners regarding search marketing there is one area that is really fun to talk about; analytics. All you need to do is ask most business owners how they are tracking traffic and conversions for their site and they say one of the following:

1. I think someone in the office does […]

It seems that many people are still somewhat in the dark ages as it relates to the internet and their bottom line success. Otherwise it’s hard to fathom the blank stares and “a-ha!” moments that I experience when I talk about search marketing to small business people. Let’s even take it to the next level; […]

Ok, this will not seem new to many but the reality is there are few people listening to advice on effective web design.
First, let’s define effective for the sake of this post. When we talk to someone about effective design of their site we are certainly interested in the aesthetics of the site (look and […]

I speak with small business owners a lot and for those who have not yet embraced the internet and the value it can bring to their business, there are some recurring themes. While I respect their concerns (because they are trying to do the next right thing in most cases) I hear some common objections […]

Hey do you want to read my impersonation of a business journalist these days? Ok, here it goes,,
The sky is falling! The sky is falling!
And that’s in the calmer moments. Granted, there is some pretty harsh stuff taking place right now but what does it really mean to those of us on the front lines? […]

Well, I have talked about it for long enough and have even sold solutions to clients for it but now I am actually doing it: I’m blogging. I blog therefore I am.
I’ve gotta say that it’s more fun than I expected. For a long time I had some level of fear of “putting myself out […]

On an almost daily basis, I am reminded of something that still amazes me. In many situations, it doesn’t matter what I know. This begs the question, does what I know about search marketing and its many tactics even matter?
Sounds odd, huh? When selling search services it can be so easy to start going down […]