In a few weeks I will start my series of free Internet marketing seminars for the Morrisville, NC Chamber of 
Commerce. The three part series covers SEO (search engine optimization), blog marketing and social media marketing. The hope is to give the members of this great chamber something that helps them do more business and measure their success like never before.
Most local businesses, especially those that utilize their local chamber, tend to focus on the local aspect of their business exclusively. For some it makes great sense because their business truly is local. They have a store or a practice that has a specific geographic radius that generates the vast majority of their revenue. There are others, however, that need to expand their horizons because they can.
Do you provide consulting services in any business discipline? Does your offering ‘cross state lines’ meaning can you provide your expertise anywhere without restriction of licensing etc? My services for Internet marketing can happen anywhere in the world just as easily as in my backyard here in the Triangle area of North Carolina.
Have you considered what opportunities may be elsewhere for you and your business? Have you considered that the Internet isn’t just helping locals know more about you? Do you realize that even though you are a local business you still have a worldwide audience?
While this will seem very basic to many there are many more who have just been too busy to even look up and consider this option. In addition, whenever they consider Internet marketing it seems daunting because there is so much to know. I agree there is a lot to know but there is so much more to miss if you don’t get in.
FT Takeaway: Local businesses serve local communities but have worldwide exposure on the Internet. If your business can be more than local then start thinking that way. The world is just a click away.
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Frank I really don’t think you’re qualified to brief the members of a government group on such issues as SEO. While I find your blog informative I really tend to think you know very little about SEO from what you speak of. In fact I think having you as a representative of the internet marketing community as a whole may be a bad decision. While you seem to be able to write lengthy posts you have very little to say about actual marketing. My point is I wouldn’t want a sports columnist to try and coach my favorite sports team and based on your readership it looks like you’re little more than someone who can speak but can not do.
Briefing government group? Chambers of Commerce members are hardly that. Just business people. Not sure what your point is Jack but everyone has opinions so yours is welcome here.
Frank Reeds last blog post..The New Listening
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