It’s becoming more and more important to make sure you are paying attention not IN social media but BECAUSE of social media.
Whether you are an active user or not you are not immune for something that comes out of your mouth to be recorded, tweeted, blogged about or who knows what else. Just because you ignore it don’t think the rest of the world isn’t paying attention and will not hold your feet to the fire. Look at Bud Adams, owner of the Tennessee Titans from yesterday. Sure he may be 86 and not social media savvy but his team is part of the NFL so someone has to help him get this.
So if you are a social media professional it’s not just about you is it? It’s about everyone that is attached to you and your efforts regardless of whether they have a clue or not. Don’t be caught asleep at the social media wheel and don’t let others drive your social media vehicle while under the influence of cluelessness.
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