Recently I have had the pleasure of getting to know Chuck Hester, director of corporate communications with iContact. Many of you may already know him or may even be LinkedIn to him via the popular professional networking site LinkedIn. Chuck has become a LinkedIn “guru” of sorts. His use of the site and its capabilities […]

Sounds awful trite, doesn’t it? Commitment defines success in most areas of life. Why then do SMB owners commit so little time, energy, focus, resources, money etc. etc to search marketing. Why is it that when they work with a partner they often don’t implement the work in a timely fashion which serves to sabotage […]

Well, it has been over a week since my last post and I can tell you that it does make a difference. For me, though, it’s not that I am refreshed and rested and ready to conquer the world. In fact, for me it’s quite the opposite.
Over the past week and a half I have […]

I have blogged in the past about my preference for LinkedIn as a professional social networking avenue. That hasn’t changed at all. In fact, I am realizing right now how little I actually use it myself and now I am holding off the urge to go right to LinkedIn to just say I did. You […]

In today’s Wall Street Journal Small Business section there is the ultimate “How To” on creating a website and getting yourself found in the search engines. While it is the dream of every small business to be able to something big and spectacular for no cost (or next to no cost) it is also much […]

Today I have concluded that every small and medium business (SMB) owner in the US (if not the world) has a very well rounded knowledge of search marketing. All of the nuances and subtleties are very easy to understand and there is no fear around taking valuable marketing dollars and placing them where they naturally […]

As an SMB owner myself and having the opportunity to work with small and medium business owners regarding their use of the internet, I see most of the marketing opportunities that exist out there. If you are a regular reader you know that I am always trying to encourage these business owners just to grasp […]

Do you remember a few years back there was a commercial where a small business owner has his sales staff in a room and is talking about how they have lost touch with their customers? He seems genuinely concerned about being in contact with them because as the owner he knows that they are his […]

Internet marketing has quickly (in business years that is) jumped ahead of many traditional marketing and advertising mediums. In fact, the damage that is being inflicted on one stalwart of American media, the newspaper, is getting hard to watch. If stock prices and layoffs are indicators then there are dark days ahead for this industry. […]

Do small business owners take advantage of search marketing the way they should? Often, they don’t. If you own a small business and you’re wondering what’s passing you by, and more importantly, what’s stopping you, read on. Small businesses that ignore search marketing might find their competitors leaving them behind.
Check out the entire post over […]