Sounds awful trite, doesn’t it? Commitment defines success in most areas of life. Why then do SMB owners commit so little time, energy, focus, resources, money etc. etc to search marketing. Why is it that when they work with a partner they often don’t implement the work in a timely fashion which serves to sabotage their goals and objectives?
I believe that most business owners don’t fully understand the commitment necessary for success in search marketing. My experience shows that there is fear that arises when the reality hits about what is required for success in the search engines. I have written about this over at Mike Moran’s Biznology blog. Go take a look and let me know what you think.