Google Taps Ad Partner, iPhone Rumors, Online Listening Thoughts and My Personal Favorite, Craptent

by Frank Reed on July 15, 2010

Summer’s here and the time is right for dancin’ in the streets, right? Well, the news cycle is pretty slow so there is little dancing going on. There were a few things I wrote about today though that may interest you.

Google Lands Omnicom As Display Ad Partner – Marketing Pilgrim

Google has started a relationship for with Omnicom for the agency to make its display ad buys through Google. Nice win for the Goog.

The Best of iPhone 4′s Rumors and Reality- Marketing Pilgrim

If you are as sick as I am about this whole iPhone 4 fiasco you may find my treatment of the rumor mill amusing. Oh and if you don’t I won’t refund your time ;-)

Online Listening: It’s Easier Than You Think – Trackur

Online listening is easier than most businesses want to believe. It can also be very affordable if you make good choices (shameless Trackur plug!). I take a look at just what businesses use for excuses that are actually real easy to overcome. Of course, if you think that there is no one talking about you online you don’t have to read it. And if you believe that lsat one, I have some oceanfront property in Kansas I want to show you.

iCurrent Bought By the Washington Post – Content Mission

The venerable Washington Post has purchased iCurrent which is a personalized news aggregation service. Only trouble for me was when I used it the tool site spit out content farm craptent. Is the content farm mentality going to take one of the last bastions of decent journalism down with it?

Frank Thinking: I am tired of the iPhone saga. I have nothing against the device or the company but I wish it would just go away. What else needs to go away? Craptent. If your content isn’t worth putting out for consumption then just don’t release it into the wild. We don’t want to see it and when we do we don’t want to engage with you anymore. That’s bad, by the way.

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