Comments on: Having a Facebook Mind

By: Frank Reed

Frank Reed — Wed, 22 Apr 2009 15:44:00 +0000

@Danny Thanks for coming by and helping out. There is a lot to Facebook and it is important for everyone to grasp it. The big numbers though are only relevant if you are addressing the right section of that number. As much as I want it to be so not everyone using Facebook cares that I even draw air. Same goes for products and services. We need the isolate the ones who care then let them be the evangelists to bring more along. That's my 2 cents! Thanks, Danny. Frank Reeds last blog post..Having a Facebook Mind

By: Xanthe Horste

Xanthe Horste — Wed, 22 Apr 2009 04:47:02 +0000

My $ .02, Facebook as part of a social media marketing initiative is about generating meaningful content that inspires people to “share” it on the sites they are already apart of and using the social media channels to “listen” to what people are saying about your company.

It is about engagement with these tools and each business needs to decide how to best use the tools for their particular client-base and goals.

Who to watch: Francois Gossieaux
Why: Has done comprehensive user studies on ROI of social media marketing and how to use social media most effectively for business:
“the 2008 Tribalization of Business Study, we discovered that those companies that were most satisfied with their community efforts were those that measured the impact of their community programs on their business processes the same way they would measure the impact of any other program on those same business processes.
So if you measure the impact of a certain program by increased store sales, or by improved customer satisfaction – then measure the impact of social media programs on those business processes the same way”
http://www.beelinelabs.com/tribalization/

Xanthe Horstes last blog post..When Standard Color Schemes Happen to Good Charts

By: Danny Brown

Danny Brown — Wed, 22 Apr 2009 02:28:58 +0000

Facebook is a conundrum. There’s no doubting the numbers, but as you say, what does it actually do?

Let’s say LinkedIn has it beat for business connections. Let’s say Twitter has it beat for instant communication. Let’s say Ning has it beat for community.

But… Facebook has them all beat for numbers.

So how do you reach them?

Target your audience? Sure – but Facebook is hugely popular with Gen Y and that may be too narrow for certain business niches.

Advertise? Yes, but Facebook seems to be a bit haphazard with its ad placement to audience relevance.

Fan pages? Good idea – although some may see this as egotistical (“what, you want me to be your fan?”).

It’s definitely a valuable tool but getting it “just so” is one of the bigger challenges in marketing through social media.