If all goes like it should and there are no lawsuits or whatever that will contest the outcome of today’s election, tomorrow morning we will all wake up and guess what? Nothing will be any different. Doesn’t matter who wins. Doesn’t matter what happens during the night. Tomorrow we all need to get up and go to work or whatever it is we do. We will need to slog through the ‘hip hip hoorays’ of the victors and the ‘it’s the end of the world’ of the loser. Notice that last comment works regardless of who wins or loses! I love it!
When the dust settles though, you are still a small or medium business owner. You are still a marketing professional trying to beat the competition for a smaller group of customers. You are still looking at the internet and saying “Despite all this bad news this thing really works for business”.
So let’s make a pact. When this thing is finally over (if this was Switzerland this election would have been killed off a long time ago) let’s get back to business. As a search marketer, ask yourself and / or your clients the following question “What are we going to do TODAY to use the internet to grow this business”. President Obama or President McCain won’t ask that question. Not tomorrow for sure. One will be basking in the afterglow and the other will be licking their wounds. You and me though…..we gotta do business.
Audit your site. Write some new title tags. Do some new keyword research. Have someone else look at your efforts. Do something. DO BUSINESS. As a country we can’t afford to sit on our hands and wait for someone else to cure our ills. We need to work. Celebrate being an American and put in a great day of work tomorrow regardless of the outcome tonight. In fact, moving forward let’s try to pay attention to the important stuff and stop getting distracted by noise. Let’s go to work and have a little fun. Have a great day on the 5th. Of course, if you can’t seem to get over yourself or the world then may I ask a favor? Step aside and find somewhere else to wait for your handout. Me and my friends need to do some business.
