It’s Time For Change!

A HA! You probably thought that I finally gave in and started talking about the election and not internet marketing for the SMB’s of the world. Nah. In all honesty, I think this election is already over so I am just waiting for the fanfare and hoopla to die down then we’ll see what we have actually purchased for at least 4 years. The results of the election are neither here nor there for me though. I believe that it’s the attitude that all small and medium businesses should have. Sure we may get taxed more or whatever but what can you do really? Stop doing more business because you will pay more in taxes? That’s what accountants and lawyers are for. Let them sift through the wreckage and tell you what’s up when it’s all said and done.

Back to business. I say it’s time for change because I am going through some currently and it is pretty exciting. I am in a new arrangement with my business and it has opened some really cool doors for the future. I will now be featuring my SEMCheck tool (www.semcheck.com) more prominently with a new site design and new functionality that will benefit SMB’s and agencies alike. I also now have more freedom to deliver services in a way that are truly customizable and designed to meet a client where they are currently and not where SEO’s usually meet them which is where the SEO is most comfortable.

Change is good. Sure we are up against a lot of uncertainty. Some change is unsettling for sure, but guess what? It’s here so let’s just move on. Bailouts, business failures, new leaders, world economic turmoil are all real and should be considered but on a day to day level they can’t affect your effort to do business. Fighters will persevere in this stuff. If you are a fighter let’s talk more. I am going to fight through this with doing business that works in this environment.

I think the traditional and standard ways of getting things done are slipping away. I’m not mourning the loss either. I am l looking forward to the future. Tell me what your future looks like and why you are excited. Let’s make sure that we keep momentum on our side. If you let it shift to the other side at this point in history it could bury you.

SMB Takeaway: Oh the time they are a-changin’ for sure. Get over it. Move on. We have to do business in the new world order regardless of circumstances. SMB’s need a fighter’s mentality more than ever. Change can be exciting or debilitating. You have more control than you think!