Comments on: Just Explain This #%@&!* SEO Thing …….. Please!

By: Mike Moran

Mike Moran — Thu, 01 May 2008 17:11:09 +0000

I agree, Frank. When Bill Hunt and I wrote our book in search marketing, several prominent SEO types asked us, “Why did you spill the beans?” My thinking is that helping clients isn’t about holding onto the beans, it’s about teaching them to make the coffee themselves.

By: Frank Reed

Frank Reed — Mon, 28 Apr 2008 23:45:28 +0000

Thanks, Mike. As we try to “do the right thing” with regard to strong, ethical SEO practices it will be our responsibility to educate on how that is done. I think many SEO providers try to keep their “secrets” close to the vest. Quite honestly, SEO is hard only because it is time consuming and requires constant attention to detail. There are no “magic pills” as far as I can tell. Just link, link, link and link some more.

By: Mike Moran

Mike Moran — Fri, 25 Apr 2008 13:34:45 +0000

Totally agree, Frank. One of the things that I suggest to companies looking for SEO firms to is ask questions about “secrets” and “tricks” that will “guarantee” high rankings. Spammers will rise to the bait and happily talk about what they do, while ethical SEOs will argue with you about the right techniques to use. If you want to spot a spammer, act like you want one.