If you read that post title and thought that Google purchased foursquare then all I can say is “Made you look!” In the wake of the iPhone 4 press conference that was as anti-climactic as most things that happen in this space these days, here are a couple of the areas I have covered to try to get over the fact that this may just not be as much of an Apple world as Steve would like us to believe.
Google Buys Search Entity Metaweb – Marketing Pilgrim
Google bought a pretty cool search ‘engine’ called Metaweb. Shame on me for never knowing about it until the purchase but it looks pretty cool and I really appreciate Google’s willingness to recognize other smart people exist out there and they can be purchased. It’s the Cisco method and that seemed to work pretty well for them, right?
foursquare Follows Twitter’s Footsteps With Search Engine Talks – Marketing Pilgrim
foursquare is stepping up tot he plate and talking to the major search engines about their data. It is reminiscent of the days when Twitter was moving up the food chain as well. Ahh to be young and in demand.
Tech Magazines Turn to Content Work for New Business – Content Mission
PCWorld and Macworld are entering a new world as they start Content Works. it is designed to give marketers high quality content to use in their own marketing efforts. Publisher as agency / service provider continues to grow.
Frank Thinking: I think that this move to publishers as service provider is a true double edge sword but it is one that cannot be avoided. If magazines don’t respond quickly they run the risk of being an asterisk in the history books as the digital age rambles on down the Internet highway.