Well, this is definitely a case of “those who can’t do…teach” or “easy for you to say….” for sure. I am ratting on myself, so to speak, because this is the first post I have done in a week. Now since the traffic for the blog is not huge I have convinced myself that it’s OK but I know that it’s not.
You see, I tell people all the time that they should blog to add content to their site or build their reputation or authority in an industry. I say that you need to be dedicated to the blog to show your readers and the engines alike that you are truly an authority and you are current. I act as if this is something you should be able to do just by rolling out of bed every day. Well, I admit it; I was completely wrong.
This is not an easy thing to do so it now makes perfect sense why there is such incredible value in a strong B to B blog that is updated regularly with current, authoritative content. Now there are an abundance of regularly updated blogs that are pure junk. Many are just filler material that is passed off as content on a daily basis which may be labeled a blog but it’s just a cheap attempt to appear to be relevant to both readers and the search engines. The day to day of even putting aside the few minutes it really takes to update your blog can seem daunting at times. Heck, it doesn’t just seem that way, it really is that way.
Here is the main thing that I have found that keeps me away from posting 2-3 times per week and really building this thing to the point of being considered a strong offering. It’s planning. Wow, pretty revolutionary concept huh? Well, it wouldn’t be recommended in every business “How To” ever written if it wasn’t valid. In blogging, it’s mandatory if you want to succeed. I now see that I must plan out the subject matter of at least two posts a week and then comment on one major news item of importance to a reader. If I do that I can feel real confident that I will post at least twice a week. Two good posts a week is pretty good. Would more be better? Sure. I am now becoming a realist on this whole blogging thing though. There is the ideal of posting every day etc., etc but it’s not bad to post a few times a week and give true value to your readers.
SMB Takeaway: Blogging is a great tool for small businesses to incorporate in the marketing mix. It requires a real dedication and strong planning to have success. Don’t start blogging unless you are committed to keeping it current. If you don’t, you could end up doing more damage than good.
Thanks and have a great day!
