A New Focus: The SME Space

April 1, 2010

I have written for quite some time about the plight of the SMB (small and medium business) with regard to Internet marketing. The topic has endless areas that can be addressed and there can be a million different ideas that can be thrown around. Just look around and see how many people and companies offer [...]

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SMB Social Media Hint: Know Your Existing Customer First

March 23, 2010

As I get more and more involved in the local side of the Internet marketing game I am seeing some interesting trends. Trends can be either good or bad although in the social media sphere you would think that it’s always good. In this post I would like to point out one thing that any [...]

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Questions Every SMB Should Ask re: Social Media

March 19, 2010

I truly feel for the SMB’s of the world. As they try to achieve the American dream of building a business that is theirs they are pulled in every direction possible. Most of the best SMB owners will readily admit that they don’t know everything and depend on either other people or consultants to help [...]

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SMB Social Media Adoption Rate Doubles

March 2, 2010

More and more SMB’s are, at the very least, experimenting with social media. You can sense that as you see the activity by local businesses no matter where you are. The “Check Us Out on Facebook” and “Follow Us On Twitter” signs are springing up more and more on Main Street USA and for good [...]

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Franchisees Get Short End in Internet Marketing

February 26, 2010

I have been speaking to several owners of local franchises recently about Internet marketing and it has opened my eyes considerably. Purchasing a franchise has long been a way for people to get away from having a “regular” job and live the American Dream of owning a business. In this day and age with people [...]

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SMB’s Should Take the Time to Get Internet Marketing Facts

February 24, 2010

Internet marketing is one of those strange things. It is so easy to talk about at high levels and feel that you have enough information to make important decisions with some level of comfort. Everyone throws around terms like SEO (search engine optimization), paid search (PPC), social media (in all its various forms) and then [...]

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A Classic SMB Internet Marketing Story – Our Friends’ Closet

February 17, 2010

I have had the pleasure of watching a small start-up business and those who are connected to it take the initiative to learn about Internet marketing including web site creation, search marketing, social media and much more. It has been a learning experience for the business owners themselves and even one spouse who has been [...]

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Social Media Requires A Learner’s Mind

February 10, 2010

With the introduction of Google Buzz yesterday it became very apparent to me that I don’t know everything about social media and probably never will. While some might say that this is not something that should be said by someone in the “industry” I completely disagree.
What shouldn’t be said by someone in the industry (from [...]

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Google’s Super Bowl Ad Not the End of Civilization

February 8, 2010

Many people seem to be either shocked or aghast that Google would actually run a Super Bowl ad. There are some who think that it is a sign of weakness or fear that there is a chink in the great Google armor. There are those that just figured that Google should never need to advertise [...]

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Cheers to SMB’s Who Are Getting the Research Message

February 7, 2010

I have spoken here at Frank Thinking about how it seems that SMB’s just don’t get it when it comes to Internet marketing and social media. Too much chasing rabbits and too little chasing reality.
Well, I am real happy to say that I am seeing a shift. I am not ready to say that all [...]

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