Social networking is huge. That’s the easiest thing to say. It’s what a company does with it that can make a lot of difference for their brand and for people in general. Staples is utilizing Facebook to get some of the stuff they sell (school supplies) in the hands of kids who may not get them otherwise. How are they doing it? Through Facebook and enlisting other kids to help these kids.
On the surface it looks like a winner for a lot folks. I have written about it over at Marketing Pilgrim with the post “Staples Uses Facebook to Help School Kids”
