1. Low on the food chain: My experience with SMBs is that their focus is higher up the food chain… “where do I advertise online”, “how do I improve my search ranking”, and “how do I afford the “scam” that is Google” (real quote).

2. What am I supposed to write about?: It’s not like blogging software comes with a suggested editorial calendar dependent on the type of business one has.

3. Takes a lot of time… measurable benefit?: I think companies big and small struggle with how much time it really takes to create a good blog with something (consistently) interesting and meaningful to say.

4. Authentic not promotional: This can be counter-intuitive for business owners since blogs should just be another way to pitch their products right?… nope, editorial spam does not make a good blog. So… see point 2.

My suggestion is simple… start by “commenting” on your favorite blogs. It’s easier to respond to a post than write one; it can generate many of the benefits outlined in this post; and it’s great blogging practice! Plus, when you find that your comments are getting really long (like this one)… then maybe it’s time to create your very own blog!

Love the title and the information. Great blog!