A study was performed by Adobe to see just what people do with their mobile devices.
Number 1 result is that they use social media channels. That’s fine but since most social media activities are time wasters and not real good indicators of whether someone is looking to buy, we all need to take notice of the second most common use for these mobbile users (courtesy of eMarketer).
People who are accessing their mobile devices while actually out doing something are interested in maps and establishments reviews. They are looking to buy and they are making decisions on the fly. If they are looking to Google to access maps and establishment reviews (which 70% of searchers do and I bet dollars to donuts that 70% contains the best prospects as well) then they are going to encounter a Place Page for a business.
If that page is not optimized that business could lose. If it is, there is no guarantee of getting the business but it goes a long way toward moving that prospect closer to that business.
If you are still unsure about how important a Place Page is to businesses of all sizes please contact me. You may actually learn something to help your bottom line.