http://www.frankthinking.com/why-sales-vs-marketing/ Fri, 10 Sep 2010 18:31:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.frankthinking.com/why-sales-vs-marketing/comment-page-1/#comment-394 Cheryl Walters Mon, 21 Sep 2009 16:54:21 +0000 http://www.frankthinking.com/?p=919#comment-394 You touch on a great - if not a bit painful - point. Direct communication is a critical component that is all too often missing on the marketing side. A successful salesperson "grows" a lead into prospect and into a customer. This may take several calls and face-to-face meetings. However, if the salesperson is not armed with relevant information on his/her market and industry trends, then all the calls in the world may not lead to much. This is where Internal Communications (a company's intranet, blog, etc.) comes in. If Sales and Marketing can share best practices, experiences, data and just plan "dialog" within a forum-type setting, some of the barriers that exist between the two necessary components may be removed. I know that my seem too optimistic, but I'm a "glass is half full" kind of gal! You touch on a great – if not a bit painful – point. Direct communication is a critical component that is all too often missing on the marketing side. A successful salesperson “grows” a lead into prospect and into a customer. This may take several calls and face-to-face meetings. However, if the salesperson is not armed with relevant information on his/her market and industry trends, then all the calls in the world may not lead to much. This is where Internal Communications (a company’s intranet, blog, etc.) comes in. If Sales and Marketing can share best practices, experiences, data and just plan “dialog” within a forum-type setting, some of the barriers that exist between the two necessary components may be removed. I know that my seem too optimistic, but I’m a “glass is half full” kind of gal!

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